Privacy Policy

Last updated: April 2026

Overview

This website (benwhite.co) is maintained by Ben White, an independent professional based in Cheshire, England. I take a privacy-first approach to data handling, collecting only what's necessary and being transparent about how I use it.

Core Principles

  • Minimal collection — I only collect data necessary for the site to function and improve.
  • Local storage priority — Preferences like your theme choice are stored on your device, not on any server.
  • No data sales — Your data is never sold, shared with third parties for advertising, or monetised in any way.
  • Consent first — Cookie-based analytics only run after you give explicit consent via the cookie banner.
  • Transparency — This page tells you exactly what's collected and why.

Cookies and Analytics

Cloudflare Web Analytics

This site uses Cloudflare Web Analytics for privacy-friendly, cookieless analytics. It collects aggregated page view and visitor data without using cookies or tracking individual users. This runs automatically on all pages and does not require consent.

Google Analytics

This site also uses Google Analytics 4 (via Google Tag Manager) to understand how visitors use the site — which pages are popular, how people navigate, and where they come from. This helps me improve the content and user experience.

Google Analytics cookies are only set after you accept them via the cookie banner. If you decline, no Google Analytics cookies are set and no Google tracking occurs.

Cookies set by Google Analytics

  • _ga — Distinguishes unique users. Expires after 2 years.
  • _ga_* — Maintains session state. Expires after 2 years.

Local storage (not cookies)

  • theme — Stores your dark/light theme preference.
  • cookie-consent — Stores your cookie consent choice.

These are stored on your device only and are not transmitted to any server.

How to Opt Out

  • Click "Reject" on the cookie banner when it first appears.
  • Use the "Cookie settings" link in the site footer to change your choice at any time.
  • Install Google's Analytics Opt-out Browser Add-on.
  • Use your browser's built-in cookie controls.

Your current setting: Unknown

Data I Don't Collect

This site does not collect:

  • Names, email addresses, or contact details (unless you email me directly)
  • Financial information
  • Precise location data
  • Health or biometric data
  • Cross-site tracking identifiers

Your Rights (UK GDPR)

Under UK data protection law, you have the right to:

  • Access the personal data held about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Restrict or object to processing
  • Data portability

To exercise any of these rights, please contact me.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) .

Contact

For any questions about this privacy policy, please get in touch.